It was thought that the ‘desire’ and ‘attention’ sequence was one-way: if you desire something then you focus your attention on that thing. Now we learn that it is two-way. If you focus your attention on something that is potentially desirable, but that in that moment you do not desire, the desire to have/do that thing grows. To focus on something means to clear away distractions and close the ring around the object of attention. This triggers a reaction that prevents you from releasing your grasp and nails you down in the wish to own /do that ‘thing’. This issue has practical implications in various fields. For example, in Medicine many people would like to follow a healthy diet, be physically active, take their medicines regularly, but don’t do so because victims of various behaviors (laziness, temptations). If, however the patient is asked to focus on details of the diet, exercise, therapeutic regimen, a mechanism is triggered that overcomes resistance.  Same thing with students. If they are led to focus their attention on various aspects of the lesson, they are automatically captured in a process of desire from which it is difficult to estrange themselves. To reach this stage of involvement the teacher must ask many questions as part of the lesson. Parents, teachers and doctors who complain that kids, students and patients are not listening to them often fail to grab their attention. Attention is given to those who can steal it with many advantages for the victim of the theft.